Amy Edwards

Manager of Tactical and Video Analysis

“Amy Edwards, Manager of Tactical and Video Analysis, brings over 25 years of experience as a college soccer coach into her current role supporting professional referees. With multiple advanced degrees, she embodies lifelong learning and believes preparation and resilience are key to thriving in a male-dominated industry. Amy values mentorship, emphasizes the importance of elevating women at the right time, and encourages young women to deeply study the sports industry to succeed. Passionate about competition and the adrenaline of the game, she continues to focus on making a difference while building a legacy of quality.

Thank you, Amy, for sharing your journey, wisdom, and passion for growing opportunities for women in sports.”

– Zara

Please describe your role & responsibilities at that position?

Video Analysis for Professional Referees.

What did you study in college and how did your educational background shape your career in the sports industry?

BS in Marketing, MS in Education, MS in Exercise Science and MA in Positive Coaching. Lifelong learning has been important for me to always stay on top of current trends.

Can you share the key milestones in your career that led you to your current position in the sports industry?

I was a college soccer coach for 25 years gaining leadership and managerial skills in addition to tactical knowledge for my current role.

What are some of the biggest challenges you’ve faced as a woman in the sports business, & how have you overcome them?

Bias. I have been the only woman in the room many times. You rely on your ability and preparedness to respond to questions or comments about your ability since you are a woman. Stay the course!

​Balancing a career is demanding. How do you manage a work-life balance? What strategies have worked well for you?

Honestly, this is not my strong suit. But, I do make sure to add enjoyment into my life with outside activities and exercise to give me the ability to focus when needed in my role.

How important is mentorship for women in the sports industry? Have you had mentors or role models who played a significant role in your career and can give some details?

HUGE. You need to see others like you in similar roles. Mentors are important for sounding boards and reassurance.

In a male-dominated industry, do you feel women are given equal opportunities? What steps do you think can be taken to promote gender equality in the sports industry?

No. It is important tho to make sure we elevate women when they are ready and prepared. We must make sure we do not set them up for failure if we promote before they are ready. If women fail, they do not get the opportunities again; whereas, men continue to get chances after failure.

What aspects of your work in the sports industry do you enjoy the most? What parts do you find the most challenging ?

Enjoy – Competition and the adrenaline.

Dislike – Cutthroat mentality

What advice do you have for young women aspiring to build a successful career in the sports industry?

Michelle Kang has said that you have to be well educated about the industry to be successful. I agree. Study the industry to make sure you know it inside and out! This is the foundational platform you can be successful from.

What are your long term personal goals that you still want to achieve both business wise and personal?

Long Term – leave a legacy of quality

Short Term – make a difference

Any fun facts or interesting things you’d like the world to learn about you?

Hobbies – pickleball addict