Kelly Ross

Manager, Corporate Communications at Pittsburgh Pirates

“A huge thank you to Kelly Ross, Manager of Corporate Communications at the Pittsburgh Pirates, for sharing her inspiring journey with us! From building her foundation in communication studies and sports management to carving out her dream role in Major League Baseball, Kelly’s story is a testament to persistence, confidence, and the power of strong communication.

Kelly Ross didn’t take a straight path into sports—she built her career through persistence, transferable skills, and staying connected to the industry she loved. Now with the Pirates, she oversees communications in a fast-paced, people-driven environment where no two days are the same. She highlights the importance of mentorship, representation, and trusting your voice in male-dominated spaces. Outside of work, Kelly finds balance in Pure Barre classes, long walks with her dog Roxy, and pursuing joy beyond her career. Her advice to women in sports? Stay curious, build strong relationships, and trust the value of your unique perspective.“

– Zara

Please describe your role & responsibilities at that position?

I have a B.A. in Communication Studies and Sport Communication from West Virginia University, which felt like the perfect fit for someone who loved writing and sports. At the time, I wasn’t exactly sure where it would lead, but I knew I wanted to work in sports and use my skills in a way that felt meaningful. I also have a Master’s in Sport Industry Management from Georgetown, which helped sharpen my business acumen and gave me a broader view of the industry I dreamed of working in. Together, those experiences helped shape my path and showed me just how powerful strong, thoughtful communication can be… especially in a field as people-driven as sports & entertainment.

What did you study in college and how did your educational background shape your career in the sports industry?

My path into sports wasn’t a straight line… I actually spent the first several years of my career outside the industry, working in the People & Culture (HR) space. Along the way, I focused on building transferrable skills, saying yes to growth opportunities, and staying connected to the sports industry through networking, grad school, and side projects. Breaking into sports took a lot of time (and persistence!), but every step helped me build the foundation I needed. Eventually, I found my way to the Pittsburgh Pirates, and now I get to do my dream job for an organization supporting the sport I love. Definitely a full-circle moment.

Can you share the key milestones in your career that led you to your current position in the sports industry?

I’ve been really fortunate to work with really supportive teams and leaders, so I haven’t personally faced many of the challenges that you hear about. That said, I do recognize the importance of representation and how valuable it is to see women in leadership, in the room, and at the table. One challenge I’ve had to navigate (and I think this is true for a lot of women, regardless of industry) is learning to trust my voice and lean into confidence, especially in high-stakes or male-dominated settings. I’ve grown a lot by watching others lead with authenticity and by reminding myself that I bring value simply by being prepared, thoughtful, and true to who I am.

What are some of the biggest challenges you’ve faced as a woman in the sports business, & how have you overcome them?

I’ve been really fortunate to work with really supportive teams and leaders, so I haven’t personally faced many of the challenges that you hear about. That said, I do recognize the importance of representation and how valuable it is to see women in leadership, in the room, and at the table. One challenge I’ve had to navigate (and I think this is true for a lot of women, regardless of industry) is learning to trust my voice and lean into confidence, especially in high-stakes or male-dominated settings. I’ve grown a lot by watching others lead with authenticity and by reminding myself that I bring value simply by being prepared, thoughtful, and true to who I am.

​Balancing a career is demanding. How do you manage a work-life balance? What strategies have worked well for you?

Work-life balance is definitely a work in progress, but I’ve found a few things that help me stay grounded. I try to protect time outside of work for things that recharge me, like Pure Barre workout classes and long walks with my dog. I’ve also learned that setting boundaries, taking breaks, and unplugging when I can makes me better at my job and more present in my personal life. It’s not always perfect, but I try to be intentional with my time and give myself grace when the balance tilts one way or the other.

How important is mentorship for women in the sports industry? Have you had mentors or role models who played a significant role in your career and can give some details?

Mentorship is SO important, especially in an industry like sports where breaking in and moving up can be tough without the right guidance and support. I’ve been lucky to learn from some incredible people along the way, even if they weren’t always formal “mentors.” Sometimes it was a leader who trusted me with something big before I felt ready, or a colleague who modeled what it looks like to lead with empathy and confidence. Those examples stuck with me and helped shape the kind of communicator and teammate I try to be. I’m a big believer in paying that forward and being a sounding board for others, too… sometimes just knowing someone else has been there makes all the difference.

In a male-dominated industry, do you feel women are given equal opportunities? What steps do you think can be taken to promote gender equality in the sports industry?

The industry has made progress, but there’s still work to do. I’ve been fortunate to be surrounded by people who’ve created space for my ideas and helped me grow, but I also recognize that’s not always the case for everyone. Equal opportunity isn’t just about being in the room; it’s about being heard, being trusted, and being given a real seat at the table.

To keep moving forward, I think it’s important to keep elevating voices, investing in mentorship and development at all stages of someone’s career, and being intentional about inclusion… not just in hiring, but in everyday decisions and conversations. Representation matters and so does creating a culture where everyone feels seen, valued, and empowered to lead.

What aspects of your work in the sports industry do you enjoy the most? What parts do you find the most challenging ?

What I love most is the variety… no two days are the same, and there’s always a new story to tell. I get to work across departments, connect with passionate people, and help shape how our organization communicates both internally and externally. There’s something really special about being part of a team that’s rooted in community, tradition, and shared moments with fans. And getting to play a small role in that never gets old.

The biggest challenge can be the pace. Things move fast in sports, and communications often sits at the center of it all, especially during high-pressure or sensitive moments. It’s a constant exercise in staying calm, clear, and adaptable. But honestly, that’s also what makes it exciting.

What advice do you have for young women aspiring to build a successful career in the sports industry?

Be curious and stay open to learning, whether that’s through internships, networking, or taking on projects that push you outside your comfort zone. The sports industry is competitive and fast-paced, but if you focus on building strong communication skills, being adaptable, and showing genuine passion for what you do, doors will open. Also, don’t underestimate the power of relationships! Finding mentors and peers who support you can make all the difference. And finally, trust yourself. Your unique perspective and voice are valuable, so lean into them with confidence.

What is your long-term personal goal that you still want to achieve both business wise and personal?

On the business side, I want to continue growing as a leader in sports communications: building skills that allow me to influence bigger projects and help shape the future of the industry. I’m also passionate about mentoring the next generation of professionals in sports, so making a meaningful impact there is really important to me.

Personally, I want to keep finding balance and joy outside of work, whether that’s through fitness like Pure Barre, spending quality time with my dog, or exploring new places and experiences. Growth isn’t just about the job; it’s about being fulfilled in all parts of life.

Any fun facts or interesting things you’d like the world to learn about you? Favorite food, hobbies, pet peeves, etc.?

I have a dacshund-pitbull mix named Roxy, and I will absolutely show anybody pictures of her. Seriously, ask me about my dog any time! I have taken over 500 classes at Pure Barre. After the Eagles won their first Super Bowl, I got a tattoo and ended up on the news because of it. I’m the healthiest unhealthy person ever: I’d happily crush an entire pizza (my favorite), but I shop for healthy, whole foods to cook with and don’t keep snacks in my pantry. Butterflies are my favorite. My nails are always done, and subtle glitter is a signature part of my makeup look.