Mariah Gigler

External Events Manager at Pittsburgh Pirates

“A big thank you to Mariah Gigler, External Events Manager at the Pittsburgh Pirates, for sharing her career journey and insights with us! Your perspective on building credibility in a male-dominated industry, the importance of mentorship, and the energy that comes with creating unforgettable events is both motivating and real.

Mariah Gigler’s path to the Pirates was built through her Sports, Arts, and Entertainment Management degree and hands-on experience in event coordination and marketing. Now, she oversees external events at PNC Park, manages client relations, and leads event execution with creativity and precision. She emphasizes the value of mentorship, having been guided by strong female leaders throughout her career, and encourages young women to stay confident, adaptable, and persistent in pursuing opportunities. For Mariah, the excitement of live events is the best part of the job, even if last-minute challenges test her adaptability. Looking ahead, she hopes to grow into senior leadership, continue traveling, and maintain a healthy balance between her personal and professional life.”

– Zara

Please describe your role & responsibilities at that position?

• Supervise and oversee supplemental external events team in all daily aspects of the selling, planning, and execution of PNC Park external events

• Respond to external requests and inquiries regarding booking on-site events •Act as liaison with external clients to properly plan and execute meetings, celebrations and hospitality functions • Manage PNC Park Events social media accounts

What did you study in college and how did your educational background shape your career in the sports industry?

My degree in Sports, Arts, and Entertainment Management provided a strong foundation in business, enriched by hands-on internships and guidance from faculty with real-world industry experience. Being in a location full of networking opportunities also opened doors early on, leading to roles with sports teams, entertainment venues, and non-profit organizations. More than just preparing me to land a job, the program gave me the tools to build a sustainable, flexible career in the dynamic world of sports, arts, and live events.

Can you share the key milestones in your career that led you to your current position in the sports industry?

I began my career in event coordination and marketing, building a strong foundation through roles at venues like the Sunset Room and Carnegie Science Center. My background in Sports, Arts, and Entertainment Management from Point Park University helped me develop key skills in planning, logistics, and client relations. These experiences led me to my current role with the Pittsburgh Pirates, where I manage external events at PNC Park, oversee budgets and social media, and ensure smooth execution of a wide range of events.

What are some of the biggest challenges you’ve faced as a woman in the sports business, & how have you overcome them?

One of the biggest challenges I’ve faced as a woman in the sports business has been navigating a traditionally male-dominated industry where building credibility and being heard can sometimes be harder. To overcome this, I’ve focused on consistently demonstrating my expertise through hard work, attention to detail, and strong communication.

​Balancing a career is demanding. How do you manage a work-life balance? What strategies have worked well for you?

I manage work-life balance by setting clear boundaries and staying organized with effective time management. Taking time for self-care and unplugging helps me recharge.

How important is mentorship for women in the sports industry? Have you had mentors or role models who played a significant role in your career and can give some details?

Mentorship is incredibly important for women in the sports industry, it provides guidance, support, and helps navigate challenges in a male-dominated field. Throughout my career, I’ve been fortunate to report to all female bosses who have served as strong mentors and role models. Their leadership taught me the value of resilience, professionalism, and confidence, and they inspired me to grow and take on new challenges with courage. Having those examples has been invaluable to my development and success.

In a male-dominated industry, do you feel women are given equal opportunities? What steps do you think can be taken to promote gender equality in the sports industry?

Women have made important strides in the sports industry, and organizations like the Pittsburgh Pirates have taken meaningful steps to ensure women are given equal opportunities.

What aspects of your work in the sports industry do you enjoy the most? What parts do you find the most challenging ?

What I enjoy most about working in the sports industry is the energy and excitement that comes with every event, plus the opportunity to connect with diverse clients and teams to create memorable experiences. I also love the fast-paced environment, it keeps me engaged and constantly learning.

The most challenging part is managing unexpected last-minute changes or issues during events, which requires quick thinking and flexibility. Balancing multiple projects at once can also be demanding, but it pushes me to stay organized and focused.

What advice do you have for young women aspiring to build a successful career in the sports industry?

Stay confident in your skills and don’t be afraid to speak up or take on new challenges. Build strong relationships and seek out mentors who can guide and support you. Be adaptable and open to learning, as the industry moves fast and requires flexibility. Most importantly, stay passionate and persistent! Your dedication will help you overcome obstacles and stand out.

What is your long-term personal goal that you still want to achieve both business wise and personal?

My long-term goals include advancing into senior leadership roles within the sports industry where I can shape event strategy and team growth. Personally, I want to maintain a healthy work-life balance, grow my family, and continue developing new skills while pursuing my passion of traveling.