Karolina Cruz

Sponsorship Operations Manager at The Dallas Mavericks

“Karolina ensures sponsorship assets are fulfilled across social media, arena signage, and digital campaigns. A first-generation Mexican American, she earned her undergraduate degree in International Economics & Finance and a Master’s in Sports Management.

Her career began at Major League Soccer after interning in Spain, where she discovered her passion for sports. Karolina values mentorship, believes in creating opportunities by speaking up, and aspires to grow into a leadership role. Outside of work, she enjoys soccer, family time, and her two dogs, Stormi and Jade.”

– Zara

Please describe your role & responsibilities at that position?

Making sure contractual assets are fulfilled by working with other departments. Dealing in social media campaigns, LED arena signage, digital assets, etc.

What did you study in college and how did your educational background shape your career in the sports industry?

I have my undergraduate degree in International Economics and Finance. I went to graduate school during and got my Masters in Sports Management. The summer prior I had interned in Seville Spain for non-profit soccer start up and that is when I realized I wanted to work in sports.

Can you share the key milestones in your career that led you to your current position in the sports industry?

I am a first generation Mexican American graduate and being able to study abroad and go to graduate school were major milestones for me. However the biggest milestone was taking the leap to move to NYC and begin my career at Major League Soccer!

What are some of the biggest challenges you’ve faced as a woman in the sports business, & how have you overcome them?

I think it would be being heard or asked to provide input. As a young woman in this industry you have to create opportunities for yourself just by adding to the conversation.

​Balancing a career is demanding. How do you manage a work-life balance? What strategies have worked well for you?

I try and get what needs to be done during the 9-5 hours understanding that sometimes on few occasions that will be different. I use the weekends and slower days to check in on family and friends and occasionally take a PTO day to catch up on personal life and relax.

How important is mentorship for women in the sports industry? Have you had mentors or role models who played a significant role in your career and can give some details?

Its very important, especially as a first generation Latina in this industry I have been very grateful for the insight and guidance that women in this industry have shared with me.

In a male-dominated industry, do you feel women are given equal opportunities? What steps do you think can be taken to promote gender equality in the sports industry?

I believe that the improvement is there. Continued steps would be to invite women to the conversation whether its brainstorming, decision making, or feedback. That can help elevate women into growing into their careers and advancing.

What aspects of your work in the sports industry do you enjoy the most? What parts do you find the most challenging ?

I enjoy working interdepartmentally and understanding how each department brings their insight and ideas to create an event or campaign. The part that is most challenging is having the best communication with different type of people.

What advice do you have for young women aspiring to build a successful career in the sports industry?

Take the chances and do not be afraid to speak up especially when it comes to professional development.

What is your long-term personal goal that you still want to achieve both business wise and personal?

I would like to eventually be in a leadership/decision making role as well as find a long term mentor. I also would like to network more. Personally continuing to grow everyday in love, health, and all aspects of life is the main goal.

Any fun facts or interesting things you’d like the world to learn about you? Favorite food, hobbies, pet peeves, etc.?

I have two dogs Stormi and Jade. I am the oldest of five siblings so my days are always packed with fun and people! I like to go on walks and play soccer!