Cassie Cherigo

Social Media Manager/Digital Host at Baltimore Ravens

“Thank you, Cassie Cherigo, Social Media Manager & Digital Host for the Baltimore Ravens, for sharing your journey!

Cassie runs the Ravens’ social platforms, hosts digital segments, and oversees creator and influencer activations — bringing the team’s voice to life every day. Though she started out pre-med, a mix of internships across college athletics, media, and the NBA led her to discover a then-emerging role in sports social and digital content.

From early experiences with Monumental Sports, Duke Football, and local news to a post-grad internship with the Saints and Pelicans, Cassie’s path was shaped by saying yes, building trust, and doing things the right way — even when it wasn’t the fastest route. She emphasizes mentorship, peer learning, and separating personal identity from work as key to longevity and mental health in the industry.

Cassie loves the relationships she’s built with players and staff and the feeling of being part of a larger team mission. Her advice? Be flexible, take initiative, and don’t be afraid to step outside your job description — that’s often where the best opportunities live.”

— Zara

Please describe your role & responsibilities at that position?

Day to day I operate our Ravens social platforms and host segments on our digital channels.

What did you study in college and how did your educational background shape your career in the sports industry?

I was actually pre-med 🙂 but knew I wanted to work in sports in some capacity. Through a lot of internships honed in on what I actually wanted to do in sports! My current job didn’t really exist when I was picking a college/ major so my path wasn’t as obvious at that time.

Can you share the key milestones in your career that led you to your current position in the sports industry?

Internship with Monumental Sports (Wizards/Mystics) while in college, hosted a segment with Duke Football (where I went to college), wrote for our student newspaper and interned at a local news station. After college, I interned for the New Orleans Saints and Pelicans for a year before getting a full-time job in Baltimore!

What are some of the biggest challenges you’ve faced as a woman in the sports business, & how have you overcome them?

I think women in our industry have to think much more about how they come across, how they’re perceived than any of our male counterparts. I think what I’ve learned throughout my career is that doing things the right way might not always get you the fastest results, but serves you in the long run when you build trust and respect with both your colleagues and players.

​Balancing a career is demanding. How do you manage a work-life balance? What strategies have worked well for you?

I think the COVID-19 pandemic was honestly a huge wakeup call for me. My whole life/personality revolved around my job and frankly that wasn’t healthy. I remind myself often that my job is just that, a job, and it’s not what I like about myself or why my spouse, friends and family love me. Reshaping my personal identity to not revolve around my job has been really healthy for my mental health. If something’s not going “right” at work, it’s a lot easier for me to compartmentalize that now than it was when I was younger/just starting out.

How important is mentorship for women in the sports industry? Have you had mentors or role models who played a significant role in your career and can give some details?

I think mentorship is huge, man or woman. My first boss in New Orleans is someone I still talk to regularly and is always a sounding board for me. But I was also really fortunate in college to have advocates who helped guide me in my job search and give me opportunities as a student that I’m so grateful for.

I think networking is so often tied to someone “older” or in a higher position than you, but I’ve also found so much value in learning from my peers, both at the teams I’ve been at and around the league.

In a male-dominated industry, do you feel women are given equal opportunities? What steps do you think can be taken to promote gender equality in the sports industry?

I think we’ve come along way since I entered the industry, but no. I don’t think we’re at a point where it’s equal.

What aspects of your work in the sports industry do you enjoy the most? What parts do you find the most challenging ?

I am truly blessed to have great players to work with every day that make my job so much easier, and so rewarding. I’ve built so many strong relationships with our football staff based on the built trust that I mentioned previously. It’s fun to feel like you are a part of the team mission in that way.

Making good content when a team has a down season is probably one of the most challenging aspects of my job.

(In the first section I also should have mentioned I oversee our creator and influencer activations for social!)

What advice do you have for young women aspiring to build a successful career in the sports industry?

Be flexible. Be willing to move and say yes to opportunities even if it isn’t in your job description! Be a team player and take initiative!

What is your long-term personal goal that you still want to achieve both business wise and personal?

Oof that’s a hard one, come back to me on that!

Any fun facts or interesting things you’d like the world to learn about you? Favorite food, hobbies, pet peeves, etc.?

Love a dirty martini and nachos (but not together)
And my dog Rookie is the cutest – golden retriever 🙂