Brianna Lester

Manager, Premium Service – Las Vegas Raiders

“Big thanks to Brianna Lester, Manager of Premium Service for the Las Vegas Raiders, for sharing her journey and powerful insights on perseverance, purpose, and representation in sports.

From being a two-sport D1 athlete to managing over 2,300 PSL accounts for the Raiders, Brianna has built her career on courage, relationships, and excellence. Her turning point came when she boldly asked the Las Vegas Aces’ president for an internship—an opportunity that opened the door to the NFL. Passionate about creating premium fan experiences, she’s also a strong advocate for gender equality in sports. Fun fact: she’s been recruited for WWE, walked a Final Four fashion show, and even visited the White House to celebrate Black Women in sports.” – Zara Halabu

Please describe your role & responsibilities at that position?

As a Premium Service Manager for the Las Vegas Raiders, I oversee a portfolio of over 2,300 Personal Seat License (PSL) accounts, serving as the main point of contact for our most loyal fans. My role focuses on enhancing the member experience through proactive communication, premium events, personalized service, and retention strategy. Beyond the day-to-day service, I collaborate with departments across the organization to support fan engagement campaigns, community outreach, and high-level brand activations. Whether it’s assisting with on-field experiences, hosting VIPs at training camp, or managing season ticket sweepstakes, my goal is to make sure our members feel seen, valued, and connected to the Raiders brand.

What did you study in college and how did your educational background shape your career in the sports industry?

I studied Sport Administration during undergrad and earned my Master’s in Higher Education with a concentration in Intercollegiate and Professional Sports. Being a student-athlete shaped my entire perspective. I lived the experience of balancing academics, performance, and identity, which sparked my passion for athlete development and the business behind sports. My education gave me a well-rounded foundation in everything from NCAA compliance and leadership to the operational and community side of pro sports. It helped me see how culture, strategy, and service all work together.

Can you share the key milestones in your career that led you to your current position in the sports industry?

One of the biggest milestones in my journey was having the courage to walk up to Nikki Fargas, the President of the Las Vegas Aces, and ask if I could intern with the team. At the time, she told me that they didn’t usually offer internships; but she said they would for me. And she kept her word. That opportunity became a turning point. I worked as a Business Operations Intern with the Aces and gave it my all. When I later applied for my current role with the Las Vegas Raiders (who share the same ownership) the Raiders reached out to the Aces, and they spoke so highly of me that it helped open the door. That experience showed me how much relationships, initiative, and showing up with excellence really matter in this industry.

What are some of the biggest challenges you’ve faced as a woman in the sports business, & how have you overcome them?

One of the biggest challenges has been navigating environments where I’ve had to constantly prove my value. Not just as a professional, but as a Black woman in a male dominated industry. Sometimes that looks like being overlooked for opportunities I know I’m qualified for, or being excluded from conversations where I could’ve added real value. I’ve learned not to shrink myself to make others comfortable. Instead, I lean into my work ethic, my faith, and my why. I overcome by staying rooted in purpose, showing up with excellence, and remembering that I belong in every room God places me in.

​Balancing a career is demanding. How do you manage a work-life balance? What strategies have worked well for you?

Balancing work and life is definitely a work in progress, especially in a fast-paced industry like sports where the demands can be nonstop. Having to be in the office every day makes it even more challenging, but I’ve learned that setting boundaries and protecting time with family is key. I’ve started being more intentional about scheduling rest, quality time with loved ones, and moments of stillness to recharge. I’m realizing that success means nothing if I’m not present for the people and moments that matter most.

How important is mentorship for women in the sports industry? Have you had mentors or role models who played a significant role in your career and can give some details?

Mentorship is incredibly important for women in the sports industry. This field can be competitive and sometimes isolating, so having someone who believes in you, advocates for you, and provides perspective can make a huge difference. A could of my college professors have served as lasting role models, they have poured into me early on and continue to support me as I grow in my career. One thing I’ve learned is that mentorship is a two-way street. It’s not just about what you can gain, but also about building genuine connections. I’ve also learned it’s just as important to connect across as it is to connect upward. Some of the most valuable encouragement and insight has come from peers walking the same journey.

In a male-dominated industry, do you feel women are given equal opportunities? What steps do you think can be taken to promote gender equality in the sports industry?

While there’s definitely been progress, the truth is we’re still witnessing a lot of “firsts” for women in this industry… and that says a lot. Equal opportunity isn’t always the reality, especially when you consider how often women have to be overqualified just to be considered. To promote true gender equality in sports, I believe organizations need to be intentional about representation–not just in hiring, but in leadership, decision-making, and storytelling. It’s about more than just checking a box; it’s about valuing what women bring to the table and making room for us to thrive.

What aspects of your work in the sports industry do you enjoy the most? What parts do you find the most challenging ?

What I enjoy the most about working in sports is the energy. I like being around people, building genuine connections, and bringing moments to life through events and experiences. What I’ve found most challenging is navigating how people perceive me based on my current role. While I’m in a service position now, my background spans marketing, operations, and athlete development. Moreover, it can be frustrating when that full picture isn’t seen.

What advice do you have for young women aspiring to build a successful career in the sports industry?

My advice: focus on where your feet are. Don’t get caught up in comparison. Just start where you are and build from there. Every opportunity, no matter how small, can be a steppingstone. Say yes, show up, and give your best. All it takes is one yes to shift everything.

What are your long term personal goals that you still want to achieve both business wise and personal?

Long term, I want to continue making an impact wherever I am planted. Especially in spaces where representation, purpose, and creativity intersect. Personally, I hope to build a life that’s full of faith, love, and alignment.

Any fun facts you’d like the world to learn about you? Favorite food, hobbies, how many kids, pet peeves, etc. The more the merrier!

Two sport collegiate athletes – basketball and volleyball at D1 programs.

I was recruited to try out for WWE once.

I’ve walked in a fashion show during Final Four weekend with current and former WWE players.

In 2024, I was invited to the White House to celebrate Black Women in sports.

I love seafood!